Tag Car Culture

BMW / TOYOTA BRANDALISM CAMPAIGN

I designed this poster for a new Brandalism, Subvertisers International and XR Belgium takeover of 400 ad spaces in towns and cities across Europe targeting car advertising, polluting SUVs, and in particular Toyota and BMW.⁠ BMW and Toyota push their ‘green’ credentials in their advertising while simultaneously lobbying governments to delay and limit policies to end the sale of new fossil fuel cars.⁠ There were 11 other artists involved in the campaign including some good friends Michelle Tylicki, Hogre, Matt Bonner, and Merny. My poster was inspired by the fact that BMW was one of the car manufacturers who installed emissions test cheating devices in thousands of their vehicles, which meant they released far more toxic fumes than regulators and consumers believed. They also colluded with VW and Daimler in an “emissions cartel” to curb the use of emissions cleaning technology.⁠ More of my previous subvertising work here:⁠ www.spellingmistakescostlives.com/subvertising⁠ More images and details of the other artists works in this campaign can be found on the Brandalism website.

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SUVs

An anti-SUV poster I drew before the lockdown. ⁠ It seems a lot of people buy SUV’s under the impression these giant city-tractors will protect their children on the school-run, but that comes at the cost of pedestrian safety. You’re twice as likely to die being hit by an SUV than you are by any other car.⁠ Their height also creates a blind spot around the car which has caused countless horrific accidents involving small children.⁠ ⁠ The safety for the occupants of SUVs is also an illusion. They’re twice as likely to roll in crashes and you’re 11% more likely to die in a crash in a SUV than a normal car. ⁠ ⁠ In Europe, sales of SUVs continue to increase; from 7% of the market in 2009 to 36% in 2019. They are forecast to reach nearly 40% by 2021.⁠ ⁠

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