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POCKET MONEY LOANS
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Pocket Money Loans by Darren Cullen
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Pocket Money Loans at Atom Gallery 2013

PAYDAY LOANS FOR KIDS!

Pocket Money Loans gives kids an advance on their pocket money at just 5000% interest.

New stores are opening all the time!

NATIONWIDE & INTERNATIONAL STORE OPENINGS:


ATOM GALLERY (2014)
DISMALAND (2015)
GLASTONBURY FESTIVAL: SHANGRI-LA (2016)
ROSKILDE FESTIVAL, DENMARK (2016)
NEWCASTLE (2016) [Photos coming soon]

NEXT STORE OPENING:
LONDON (MARCH 2017)
 

ATOM GALLERY October/November 2014

Atom Gallery was kind enough to offer me the space for Pocket Money Loans as the first exhibition in its newly acquired shop front. The unit had previously been occupied by a cheque cashing loan shop so came pre-fitted with all the hideous furnishings you'd expect and a faux-wood customer service counter. All that was needed was a few posters, some vinyl stickers, a shop sign and a bunch of other shit I forgot about until the last minute.

I launched the website a week or so in advance and the backlash started almost immediately. It was great that it was convincing enough for people to think it was real, but I did feel a bit guilty because the people reacting with anger were the good guys. Someone helpfully pointed out that the joke wasn't about the people who fell for it, rather that in the current climate, a payday loan shop for kids didn't actually seem that far-fetched.

PRESS


Simon Read: Payday loans that are marketed at kids? Why not? They're already brainwashed into wanting products.
The Independent

Store appears to offer payday loans to children

ITV News

Darren Cullen’s Pocket Money Loans For Kids Lampoons Vile Culture Of Payday Loans

Huffington Post

Payday loan firm for children turns out to be satirist's art stunt

Evening Standard

Satirical company offers kids Pocket Money Loans

The Scotsman

Pocket Money Loans, An Art Installation Offering Payday Loans to Children

Laughing Squid

Get Them While They’re Young: The Art of Darren Cullen
ANON Magazine

Payday loans 'service' aimed at children launches
MoneyWise


‘Wonga for kids’ comes to Finsbury Park with ‘Pocket Money Loans’ shop
Islington Gazette

Best exhibitions of 2015: a-n writers pick their top five shows - A-N

Close up debt poster
Close up debt poster
Close up payday poster
Close up payday poster
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MONEY SAVING EXPERT:

I was especially pleased to get Martin Lewis' backing as I'd thought his comments on payday loan companies 'grooming' young children through their advertisements were absolutely spot on.

MARKETING

With a little help from the fine, anonymous, and early-rising folks at Special Patrol Group, Pocket Money Loans got its own street-level advertising campaign at several sites around the capital.

If you're interested in how this type of thing is done you could do worse than pick yourself up a Ad-Space Hack pack from STRIKE! Magazine's online store.

WEBSITE

Pocket Money Loans' website and social media took most of the abuse from disgruntled customers. 

Website

Facebook

Twitter

Tumblr

See below for a selection of customer complaints.

REACTION
 

MAGAZINE

 

DISMALAND

August/September 2015

In August and September 2015 I spent 5 weeks running a seasside payday loan hut for the kids at Banksy's Dismaland exhibition. 

Dismaland trailer by Banksy

Dismalqueue
Dismalqueue
That's the view out of the front door of my Pocket Money Loans shop at #Dismaland
That's the view out of the front door of my Pocket Money Loans shop at #Dismaland
New toys _#Dismaland #pocketmoneyloans
New toys _#Dismaland #pocketmoneyloans
#pocketmoneyloans #Dismaland #darrencullen
#pocketmoneyloans #Dismaland #darrencullen
#Dismaland
#Dismaland
Making some temporary tattoos for kids who come to the #pocketmoneyloans shop at #Dismaland
Making some temporary tattoos for kids who come to the #pocketmoneyloans shop at #Dismaland
Another unhappy customer using the #pocketmoneyloans self-service loan repayment kiosk
Another unhappy customer using the #pocketmoneyloans self-service loan repayment kiosk
Regram from _nadyatolokno_#pussyriot #pocketmoneyloans #Dismaland
Regram from _nadyatolokno_#pussyriot #pocketmoneyloans #Dismaland
Another day, another queue of loan hungry debt victims
Another day, another queue of loan hungry debt victims
#Dismaland
#Dismaland
Some of the work related toys I asked for have started turning up to #Dismaland
Some of the work related toys I asked for have started turning up to #Dismaland
What the #pocketmoneyloans shop looks like from inside the riot van
What the #pocketmoneyloans shop looks like from inside the riot van
INTERVIEW
 
GLASTONBURY FESTIVAL: SHANGRI-LA June/July 2016
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ROSKILDE FESTIVAL, DENMARK July 2016

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POCKET MONEY LOANS SHOP

Related items available to buy from my online shop