I designed this poster for a new Brandalism, Subvertisers International and XR Belgium takeover of 400 ad spaces in towns and cities across Europe targeting car advertising, polluting SUVs, and in particular Toyota and BMW.
BMW and Toyota push their 'green' credentials in their advertising while simultaneously lobbying governments to delay and limit policies to end the sale of new fossil fuel cars.
There were 11 other artists involved in the campaign including some good friends Michelle Tylicki, Hogre, Matt Bonner, and Merny.
My poster was inspired by the fact that BMW was one of the car manufacturers who installed emissions test cheating devices in thousands of their vehicles, which meant they released far more toxic fumes than regulators and consumers believed. They also colluded with VW and Daimler in an "emissions cartel" to curb the use of emissions cleaning technology.
More of my previous subvertising work here:
More images and details of the other artists works in this campaign can be found on the Brandalism website.
PRESS COVERAGE
International press
Brussels Times: https://www.brusselstimes.com/brussels-2/351336/activists-hijack-billboards-in-brussels-to-call-out-misleading-car-ads
Euronews, English: https://www.euronews.com/green/2023/01/16/toyota-and-bmw-activists-hijack-billboards-to-highlight-misleading-adverts-from-car-compan
Euronews, French: https://fr.euronews.com/2023/01/16/des-vehicules-trop-polluants-les-militants-pour-le-climat-affichent-leurs-propres-publicit
Euronews, Italian: https://it.euronews.com/2023/01/16/bruxelles-extinction-rebellion-irrompe-durante-il-motorshow
Euronews, German: https://de.euronews.com/2023/01/16/klimaaktivistinnen-protestieren-gegen-suv-werbung-mit-europaweiter-plakataktion
Euronews, Portuguese: https://pt.euronews.com/2023/01/16/industria-automovel-alvo-dos-ativistas-climaticos-em-varias-cidades-de-toda-a-europa
Euronews, Russian: https://ru.euronews.com/2023/01/16/motor-show-protest
Euronews, Spanish: https://es.euronews.com/2023/01/16/guerra-de-carteles-contra-el-sector-automovilistico-y-su-impacto-medioambiental
UK press
Bristol 24/7: https://www.bristol247.com/news-and-features/news/climate-activists-hijack-billboards-to-shame-car-firms/
French press Ouest France: https://www.ouest-france.fr/pays-de-la-loire/nantes-44000/nantes-des-parodies-d-affiches-pour-denoncer-la-pub-des-industries-polluantes-abf52668-940b-11ed-ab25-e13bb1910c55 France3: https://france3-regions.francetvinfo.fr/pays-de-la-loire/loire-atlantique/nantes/a-nantes-une-campagne-de-pub-pour-denoncer-les-suv-des-vehicules-juges-climaticides-2693822.html
Belgian press
JT (Belgium): https://auvio.rtbf.be/live/jt-19h30-436407
Dutch press AD (Netherlands): https://www.ad.nl/buitenland/extinction-rebellion-kaapt-400-reclameposters-van-autofabrikanten~a7e744cb/ Autobahn (Netherlands): https://autobahn.eu/artikel/490558/extinction-rebellion-bekladt-reclameposters-toyota-en-bmw
Autoblog (Netherlands): https://www.autoblog.nl/nieuws/milieu-extremisten-kapen-reclameposters-van-bmw-3441088
