Last weekend saw Pocket Money Loans setting up shop in the middle of Newcastle city centre. The reactions were mixed to say the least. I’ve done this project in five different locations now. Like the first installation at Atom Gallery (London) and the store at Roskilde festival, the Newcastle store was intended to appear as if this might actually be happening, mixed in among the shops. Whereas Dismaland and Glastonbury were both set up in areas where people expected sarcastic art around every corner.