ACTION MAN: BATTLEFIELD CASUALTIES – THE TOYS

As part of my Join the Army comic I made this poster of three Action Man ‘Battlefield Casualties’. If you’re not already aware of it, the British military have their own line of children’s toys which tend to focus on how much fun war is, (called H.M. Armed Forces). I wanted to make something of an antidote to that.
I also recently wrote a short article for Veterans For Peace UK about the project and military advertising in general. You can read it here.
These will been shown at the launch exhibition for the comic.
UPDATE 2015:
As part of a campaign with Veterans for Peace UK, with director Price James, the incredible Matt Berry and a whole crew of skilled humans we made some TV-style ads for these toys:
KNOW SOMEONE WHO WANTS TO JOIN THE MILITARY?
In the UK a great resource for everything to do with military recruitment and its pitfalls is the website Before You Sign Up



